Parul Gulati and the Rise of Nish Hair

When it comes to beauty, filters and unrealistic standards are common. It feels nice to see a real look and Parul Gulati went through that journey with Nish Hair. Prior to turning out to be an effective entrepreneur, she had been an actress, a face, the camera had adored, and a mind that had refused to be content. And in that area where these two identities overlapped, something strong was created.

Parul didn’t step into the business world with a textbook strategy or a fancy MBA. She stepped in with a need. “As an actor, I wore hair extensions all the time. But I could never find anything in India that felt right, nothing looked real, safe, or felt empowering,” she shares. So instead of waiting for someone else to fix it, she did it herself. What started as a personal solution slowly turned into a product, and that product turned into a brand, Nish Hair, now a community loved by thousands of women across the country.
It wasn’t just about creating hair extensions. It was about creating confidence.

Her experience in the entertainment industry wasn’t just a backdrop; it became a tool. Parul learned the value of storytelling early on, how emotions connect, how a good narrative can change everything. “I didn’t want Nish Hair to be just about selling a product. I wanted it to have a soul,” she says.

That actor’s instinct, to listen, to adapt, to connect, became her secret business superpower. And it shows. Scroll through Nish Hair’s social media, and you’ll find stories, not ads. Real women. Real hair. Real feelings.

Launching hair extensions in India wasn’t easy. “People didn’t even know what clip-ins were,” Parul recalls. “And those who did, thought it was only for celebrities.” But she didn’t let the skepticism stop her. “Yeh India mein kaun lega?” was a question she heard often. Her answer was consistency. She educated her audience, patiently showed them how to use the products, and, most importantly, why it was okay to want to feel beautiful.

Today, Nish Hair isn’t just surviving, it’s thriving.

Wearing Both Hats, Seamlessly

Balancing acting and entrepreneurship is no joke, but Parul doesn’t believe in the either/or mindset. “I don’t split them, I integrate them,” she explains. The creativity of acting fuels her brand vision. The discipline of running a business keeps her grounded as an artist. For her, it’s not a juggle; it’s a flow.

And maybe that’s why both roles feel so natural when she performs them. She’s not pretending. She’s building, living, evolving, in both worlds.

What truly sets Nish Hair apart in a crowded beauty market? Heart. “We’re not a trend; we’re a movement,” she says. Every product is tested by her, worn by her, loved by her before it reaches the customer. And she listens, to every DM, every review, every tiny request. This is not a one-way street. Nish Hair is co-created with its users.

That authenticity? It’s rare. And it’s powerful.

The Social Media Soul

If there’s one place where Parul really shines as a founder, it’s on social media. Not because she follows trends, but because she leads with honesty. No overproduced ads. No fake testimonials. Just behind-the-scenes moments, happy customer stories, and occasional bloopers. “I talk to my audience like friends, not customers,” she says.
And this honest, human-first approach is exactly what built the Nish Hair tribe. Not followers. Not fans. But a family.

Listening, Adapting, Growing

Every product you see on Nish Hair’s catalog has a story. Most begin with a customer request. “People tell me what they want, and I make it happen,” Parul says. The relationship is symbiotic. The community doesn’t just support the brand; it shapes it. And that’s the secret to Nish Hair’s growth, it never stops evolving, because it never stops listening.

Breaking the Bias

Being a woman in business isn’t always smooth sailing. “There are times when people assume I’m just the face, not the founder,” Parul says with a smile. “But I don’t get bitter, I get better.” Her response to bias is not anger, but action. She lets her work do the talking. And it speaks volumes.

From every new product line to every award the brand has won, she’s proving that women don’t just belong in business, they build it better.

To every young woman out there wondering if she’s good enough, ready enough, or ‘business-minded’ enough, Parul has a simple message: Start. “Start small. Start scared. Start messy. But just start. Don’t wait for perfect. The world needs your ideas the way they are.”

Because the journey of building a brand, she says, isn’t just about profit. “It’s about building yourself.”

Purpose, when mixed with patience, can become power. And that authenticity, not perfection, builds legacy. Nish Hair isn’t just about adding volume to your hair, it’s about adding belief to your life.

<p>The post Parul Gulati and the Rise of Nish Hair first appeared on Hello Entrepreneurs.</p>