How Sonakshi and Srishti Solved a Nail Problem Millions of Indian Women Face

Sometimes, big ideas come wrapped in small annoyances, Imagine this: It’s the night before a big event. You’re dressed to kill, hair on point, outfit sorted, and just then, your nail chips. No time for a salon, no energy for a two-hour rescue mission, and definitely no solution in sight. Frustrating, right?

That exact moment, experienced too many times, was the “aha!” that sparked SOEZI.

It wasn’t some fancy boardroom brainstorm or a flash of inspiration during a meditation retreat. It was a good old “Why isn’t this available in India?” problem. Internationally, press-on nails were flying off shelves, becoming a go-to for quick, glamorous fixes. But in India? Barely any options. No quality, no variety, no convenience.

That gap, that frustration, became the foundation of SOEZI.

The story gets more interesting when you know who’s behind the brand.

Sonakshi Sinha, Bollywood star and fashion Enthusiast, had been using press-on nails behind the scenes for years. On set, during shoots, on red carpets, she needed to change looks fast. Salons weren’t always feasible, and press-on became her secret weapon.

But they weren’t always good. Most products were imported, expensive, and inconsistent.

Enter Srishti Raai, a new-age entrepreneur with the gut and grit to solve big problems. Together, they turned a personal workaround into a national movement. SOEZI wasn’t just another beauty brand. It was born out of lived experience, created with real women in mind.

The chaos behind the glam

Let’s get real, starting something from scratch in India, especially in a niche like nails, is no joke.

“There was no plug-and-play system,” Srishti admits. “From explaining the concept to finding the right manufacturers to battling customs delays, it was like walking through a maze blindfolded.”

One unforgettable moment? The night before SOEZI’s big launch, the entire team was wide awake at 4 AM, panicking. The press was invited, influencers were lined up, Sonakshi’s campaign had already dropped online… but the product? Still stuck in customs.

Imagine the horror.

But just when they thought it was game over, the products arrived, just in time. That tension. That relief. That 4 AM madness is now part of SOEZI’s legend.

Nails, but make it a lifestyle

What makes SOEZI click isn’t just the convenience of sticking on a fresh set of nails in minutes.
It’s the philosophy: “low-effort, high-quality.”

Every product goes through a filter: Does this make a woman’s life easier? If not, it doesn’t make the cut. It’s why their nails don’t just look good, they’re shaped to fit real hands, they’re lightweight, breathable, and salon-grade. It’s why their nail care range isn’t just about shine, it’s about nail health.

And it’s not just for celebs anymore. Whether you’re a college student, a bride-to-be, or a working mom, SOEZI wants you to show up with confidence. No stress. No salon. Just stick, slay, and go.

Most beauty brands try to be everything for everyone. Lipsticks, blushes, skincare, and then some. But SOEZI? They’re laser-focused. Nails, nails, nails.

From press-ons to nourishing oils, nail glues to hydration serums, they’re building an entire nail universe. Think of it like a mini-rebellion: a brand that doesn’t diversify too soon but instead digs deeper into one category and owns it.

That’s why they’re already India’s #1 nail brand.

Sonakshi’s Vision in Action

Sonakshi’s journey in the entertainment world gave her a front-row seat to how fast beauty needs to adapt. “In this industry, nails aren’t just an accessory, they’re part of the character,” she says. Whether you’re playing a warrior or a party girl, your hands speak too.

Press-ons gave her control. And with SOEZI, she wanted to give that control to every woman.

It’s not just about looking good. It’s about feeling prepared. Looking polished even when life is messy. And protecting your natural nails along the way, because long hours at salons, repeated acrylics, and harsh chemicals? They take a toll.

SOEZI bridges that gap: glamour with gentleness.

What’s Next?

They’re expanding their D2C footprint, entering the professional beauty space, popping up in salons, retail stores, vanity kits, you name it.

Expect next-gen formulations, innovative nail care drops, and a fresh wave of collabs that’ll keep things exciting. Basically, if it’s nail-related, SOEZI is on it.

At the end of the day, SOEZI isn’t just about nails.

It’s about ease, expression, and evolution. It’s about showing up, on your terms. Whether that’s for a boardroom, brunch, or big Indian wedding, SOEZI is the quiet confidence on your fingertips.
Let the world say “It’s just nails.”EZI is here to say, “It’s so much more.”

<p>The post How Sonakshi and Srishti Solved a Nail Problem Millions of Indian Women Face first appeared on Hello Entrepreneurs.</p>